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Revolutionary Posture Bra for your healthy daily life

Etalon™ provides an easy way to meet you where you are on your posture journey. It is designed with comfort and aesthetics in mind, so it’s an absolute joy to wear and improve your posture.

  • Get results in 3 months
  • Orthopedist approved
  • Patent pending technology
  • Made with sustainable materials
  • Manufactured in California

Science Behind Etalon™

DEVELOPED WITH UNIQUE TECHNOLOGY

One-size rarely fits all. That’s why we developed our unique strap system. It’s a patent pending technology that allows you to adjust the bra to your body, and then readjust it over time.

DESIGNED TO WEAR AS A TOP OR UNDER A SHIRT

Etalon apparel is designed to be pretty, modern, and comfortable — so your enjoyment of it is equal to the benefits of wearing it. Instead of hiding it, you can wear it instead of a bra or top.

SUSTAINABLE MADE AND ECO-FRIENDLY

We believe in caring for our health and the health of our planet. That’s why we use recycled materials, environmentally friendly packaging, and donate 1% of our profits.

From "shrimp" posture to the perfect posture and confidence

We’re launching soon!

Get an exclusive 33% discount by signing up now!

How to Wear Etalon™ Bra

1

PLACE IT RIGHT

Put the bra on without making adjustments.
Make sure that the sleeves start at the end of your collarbones.
2

FIND SUPPORT

Draw your shoulders back and feel a gentle pull.
Ease into that pull and let the bra hold you.
3

REPEAT AND ADJUST

Wear your bra daily, for at least three weeks.
Move the strap up and repeat steps one and two.

What our first users think

Wear as a Stylish Crop Top

CASUAL

CHIC

URBAN

What Makes Etalon™ Special?

How Etalon™ Bra Will Change Your Life

Feel better

Misalignment leads to stress and strain, and causes your body to use more energy than necessary. Good posture saves that energy and:
 ✔️ Prevent pain
 ✔️ Improve digestion
 ✔️ Breathe with full lung capacity
 ✔️ Improve hormonal regulation

Think better

Coping with everyday challenges, endless Zoom calls, and global issues (like the pandemic and climate change) all accumulate stress in our bodies. Etalon bras help you:
 ✔️ Have more focus
 ✔️ Increase confidence
 ✔️ Improve cognitive function
 ✔️ Communicate more effectively

Look better

Good posture does wonders for more than your back. You can boost your confidence in your appearance with a simple solution like Etalon apparel.
 ✔️ Age gracefully
 ✔️ Avoid a double chin
 ✔️ Look like a goddess or warrior
Etalon™ offers more than one kind of support

At Etalon, we believe that caring for the planet is another way of caring for the people who live here. That’s why our fabric is created from rPET (recycled post consumer plastic bottles) with a modified structure that makes it biodegradable. We also make every effort to operate our business sustainably.

We're launching soon!

Get an exclusive 33% discount by signing up now!

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